Communicating clear and concise messages is now more than ever an essential skill for all levels of senior management. This carefully structured media presentational training course is for anyone who may be called upon to deal with a media crisis.
The one day fully inclusive course provides the essential tools and strategies enabling you to be confident, delivering compelling and believable information, in a form which all sectors of the broadcast audience can immediately understand and take comfort from.
ALWAYS PAYS TO CHECK THE FACILITIES BEFORE YOU ARRIVE!
What will you ACHIEVE during the day:
Preparation of essential material ‘on the hoof’ for a crisis
Immediately identify the most appropriate response for different situations
Effectively deal with multiple media attacks
Use the wider media to effectively promote your point of view
Be aware of legal and moral restraints
At the end of the course, you will:
Feel confident in your own untapped abilities
Fully understand how to respond
Have knowledge of core information needs
Be aware of different responses for given situations
Be certain of getting messages over quickly, confidently and concisely
Who should attend?
All levels of senior management in a public or media facing role
Management teams involved in new developments or technologies
Human resource teams dealing with restructures or head count reductions
Organisations needing to defuse entrenched media positions
Who trains?
A pool of highly experience broadcasters, journalists and programme executives; the composition of which reflects the core issues being examined.
What will I experience?
TV, video and radio: one to one and panel interviews in a variety of broadcast scenarios. All captured for analysis and constructive coaching.
Wider benefits:
As a result of one classic media training course, the independent broadcaster involved unprompted started a line of questioning which immediately showed up a major flaw in a projected roll-out. As a result the development team were able to rapidly devise and include a quick fix which saved the organisation involved many millions of pounds in what could have been a legal firestorm if the original programme had not been put under scrutiny during the course.
What does it cost:
Several programmes are available:
The company IN-HOUSE day, for a maximum of five people held at your office. The indicative fee is £4,500 plus VAT.
Shared course, individual delegates with a maximum of five people at £750 per head are trained at one of our preferred regional centres.
Keynote lecture/presentation to main hall asssembly and the provision of an in-conference foundation course where media training is provided as a workshop option in a convention programme. Costs vary according to your convention location either in the UK or overseas.
We can also provide a straight forward keynote address, as a curtain raiser for your convenion or conference, possibly linking this into a subsequent media training programme or series of events
In house regional days. For multi-centre operations the training course comes to you. A series of training courses can be arranged involving a central theme and including local issues.
For further information and available packages:
julianbray@aol.com please put 'mediatrain' in the subject line
UK calls 07944217476
International 004407944217476
