Mr Julian Bray MCIPR MMC MBII United Kingdom

07944 217476

Biographical Sketch Julian Bray is an internationally recognised business mentor, broadcaster, author, journalis and presenter initially with a commercial company then the BBC. He departed for the emerging commercial television and radio networks in the UK and Europe, with its lighter presentational style, he’s been at the centre of world and current affairs for over 30 years.

Julian Bray is a much in demand Keynote speaker on the international corporate and convention circuit. He has featured in the premier reference source to the British establishment: Debretts Distinguished People of Today for the last fifteen annual editions.

As founder of a major City of London public affairs corporation and a television news media group (rated within the PR WEEK Top 150 ranking); he acted as consultant to many leading international corporations and advised Governments.

Julian Bray was for several years the international adviser to Dr Romano Prodi, former Italian prime minister, former European Commission President, President of Alitalia and the Italian State Holding Company IRI.

Working and socialising with leading political figures, film and stage directors, Julian Bray produced and directed a series of television programmes and led consortia bids for satellite television networks by forming a joint company NTN Television News with ITV Wales (HTV) now part of ITV plc.

With such a broad canvas to work with, Julians signature lectures are full of humourous but informative personal anecdotes, all can be optionally brilliantly illustrated with PowerPoint support.

He positively invites audience participation and is happy to provide sources of further information in several different formats for those who wish to engage in the topic further.

Orgnisations booking Julian Bray are offered a range of options from a classic stand up style of delivery to interactive speech, lecture, question and answer sessions.

These can be backed with customised PowerPoint/Video audio visuals (many created and updated on site), classic autocue or a straight 20-40 minute presentation delivered "off-the-cuff" without lectern or scripted notes.

National Venue Show Birmingham NEC

Julian Bray hosted the Seminar Sessions His conference production company can additionally arrange for immediate video recording, editing and production of DVD copies for delegates to take away at the end of the session Most corporate and financial topics, from humourous to deadly serious, can be addressed by Julian Bray, who also creates original lectures (many at short notice based on business/DAILY news agenda events) centred on key topics or issues, these can be relating to or situations suggested by the client.

A selection of recent presentation topics include the following: Recession? What Recession ?

Key strategies for keeping afloat during business meltdown

Key milestones for modern marketeers

The credit crunch.

Fist aid for emerging businesses - vital check lists for main board directors senior executives.

Why British businessmen visiting the USA may suddenly be incarcerated... a new guide to doing the right thing in the USA

Corporate survival during a credit crunch Surviving the Facebook generation - key tools for busy HR staff

Shoestring Marketing Networking masterclass

Why your event budget is being wasted

Uncomfortable questions for politicians of all parties

Increasing profitability by reducing staff churn rates

Corporate life after credit crunches

Combatting Corporate Identity Theft

The cultural power of the new retail universe

Why retail therapy now begins at home and in cyberspace.

The demise of the Retail High Street.

Induction Strategies for Corporate High Flyers.

What outsourced HR companies routinely fail to comprehend.

IS MY EXIT SAFE? The private family business – key strategies for the board and succession protocols

Going public – what motivates the private equity 'dragon' - Is it just hot air and an early exit?

Public private partnerships (or PPI)- cutting through smoke and mirrors, who really gains... but not in our lifetime!

Identity theft - How much is at stake?

Motivating Middle Management - The reality TV game show approach....

How weak is our Government ?

 Why are politicians unable to see what is obvious?

Credit crunching - A wake up call for retail. Pubs and brewing wipeout- The last chance saloon has already left!

Schools Out Class of 08! What is in store for the next generation - an Employers view on education output

Why many family businesses will fail in 2008 ·

Running your own community TV channel.

Cruising the Med. Classic destinations uncovered.

How to get much better value out of advertising, PR and marketing agencies

European Community Enlargement, how can we access EC development funding

The truth behind the Saatchis Pregnant man poster campaign

The Biggest Bank Robbery. Hollywoods take on a very British institution and David Nivens swansong ....

The demographic time bomb has exploded – stark messages for Human relations professionals

Making an exhibition of yourself – key targets for exhibitors

What middle management wants to keep hidden from the Board

Life is not all Beer and Skittles. The stark reality of owning and running enterprises in the hospitality sector such as an award winning country pub or chef/patron restaurant

The litigant in person – funny ways through the court and legal system ·

THE IMPLICATIONS OF BIG TICKET DIVORCES ON SENIOR MANAGEMENT

An insiders independent view on the Macca/Mucca Divorce settlement

Global Warming Is it already too late or is it simply a new green tax cash cow?

The Great American Disaster - more than a hamburger joint in Chelsea London - innovative ideas on old themes

Modern fables for senior management

Lamenting Penny Lent ... How to save ITV in the UK, ten easy strands for the new head of ITV and the independent TV production sector

Air power, wind power or a large dose of nuclear - options for the new world

Great Political Gaffs of the Century

Show me which half of the Budget you've wasted!? Can be viewed over a podcast link.....

 

Many more in development! All topics considered. All lectures with optional PowerPoint on CD-ROM or Laptop driven Content guidelines welcomed and observed.

Post lecture Q&A sessions warmly welcomed. No area off limits!!!! Optional radio/wireless mic and transmitters can be supplied/hired to fit your PA/Audio system - or we can supply the whole conference PA audio package Tel: 01733 345581 Mobile: 07944 217476 e-mail: julianbray@aol.com

Detailed Backgound Briefing (Extended Version): Julian Bray an internationally recognized broadcaster, author, journalist, actor and motivational business speaker and presenter initially with the BBC then spearheading the emerging commercial radio and television networks in the UK and Europe. He’s been at the centre of, influencing world and current affairs for over 30 years. Julian Bray is a highly rated established keynote speaker on the international convention circuit, regularly featuring at the top end of delegate satisfaction surveys and has featured in the premier reference source to the British establishment: Debretts Distinguished People of Today 2007 and for the last fifteen annual editions. As CEO for a major public affairs organisation, for many years, he acted as consultant to leading international corporations and advised several Governments. Julian Bray was for several years the international adviser to Dr Romano Prodi, the current Italian Premier and the former European Commission President. He famously handled the PR for the Saatchi Pregnant Man ads and had a very public spat with the Ugandan Dictator Idi Amin. Working and socializing with leading political figures, film and stage directors, Julian Bray produced and directed a series of television programs and in so doing revived a boyhood passion for stage magic and illusions; Duly elected into full membership of the secretive but world famous Magic Circle and also recognized as a performing member of British Actors Equity. With such a broad canvas to work with, Julian’s signature business and motivational lifestyle lectures are full of humorous but informative personal anecdotes, all brilliantly illustrated with PowerPoint (where available). His relaxed, professional but welcoming style of presentation and convention keynote and hosting positively invites audience participation and Julian is happy to provide sources of further information in several different formats for those who wish to engage in the topic further. Areas of Expertise When Ad Agency and City PR Consultancy Grandfield, Rork, Collins Financial Ltd. was sold to the Saatchi & Saatchi within weeks of his arrival, he acquired several core accounts including the specialist mutual National Mutual Life Assurance Society and founded a corporate and City public relations firm in London, Leadenhall Associates, which achieved PR WEEK UK Top 150 status within 18 months. Julian Bray provided the strategic input for corporate, public and investor relations, calendar reporting and financial media relations to a range of publicly quoted firms, He also delivered counselling, corporate coaching and management consulting services. Activities covered AGM’s, flotations, bids, mergers and acquisitions working with venture capital providers. Leading corporate public affairs clients have included IRI-Alitalia Group, Cellnet, Abbey National, Girobank, National Mutual Life Assurance Society and Standard Chartered Bank amongst many other blue chip names. These activities developed into the ability to audit and structure the role of agency relationships, ensuring that ‘value for money’ is consistently achieved. Complex change management and business process re-engineering projects (many as a result of merger activity) have been completed, these are well documented and form the basis for his corporate lecture tours. For Venture Capital assisted firms he has undertaken both industrial and corporate audits and as a result prepared their directors (using presentational and communications skill protocols) for trade sale and other forms of ‘exits’. He is well versed in Knowledge based New Media, I.T., Internet, and digital convergence technologies; gained initially by working on the Government UK National Information Technology Strategy. As part of a DTI/EC contract, he authored a major research project questioning the financing of Eureka HDTV (European wide screen television), the results, widely reported, caused a seachange in Government/EC thinking and the eventual scrapping of the project saving the taxpayer many millions… Current Activities: Marketing Director & Corporate Counsel: Media/PR/Investor Relations and HR/Marketing Communications Interim Consultant : All HR disciplines, Change Management, CRM, Internal Communications, Marketing Communications, Business Re-engineering, PR, Media Relations, ICT Project Management, Reconstructions and roll-outs. Incident management. Business & New Product Development. Completed assignments include Fujitsu Services Public Sector Bid, Environment Agency- Flood Warning National & Regional Campaign, Public Relations Head of Function EA Anglian Region. Interim assignment Consultant General Manager The Gildenburgh Centre, a new £15 million arts and entertainment complex in Peterborough comprising 1,200 seat theatre/cinema, art gallery, 150 seat restaurant and bars. 2005 Royal Caribbean International Guest Lecturer Legend of the Seas-‘flyback’ series activated between interim assignments. BBC Radio Contributor – Expert in Aviation, travel and business matters. Management Consultant, Corporate Strategist Consultant: Accenture Providing best practice input in media and public relations capacities as part of major international projects, re-structures and complex change management programmes. Business and process re-engineering. FMCG Pathfinder Project Group Travel & Related Industry Experience DTI/ European Community Eureka and Enterprise Events Programme Europ Assistance BBC Radio ‘Aviation Expert’ Alitalia Re-brand and -IRI- Italian State Holding Company (Alitalia majority stakeholder) Alitalia Group Major Incident Plan Reporting into Chairmans office Dr Ramano Prodi – also former President of the European Community Galileo Global Computer Reservation Project (IRI-Alitalia main partners) Air Inter Internal regional airline Airtours World Travel Market Project Manager British Aerospace (BAE) CAMRA The Queens Head BrewPub Group British Airways British Airways Retail Agents Marketing Service (RAMS) British Island Airways redesign and rebranding for the MD83 series Interflug GDR Airline inflight publications and Lot Polish Airlines Island Sun Holidays Rolls Royce Aviation Skyways scheduled carrier Thales technical support and milspec contractor Fujitsu Services Outsourcing/PPP and CRM programs Girobank PLC Julian Bray carried out an in-depth two year restructuring programme targeting marketing, advertising and corporate affairs together with a restructure of the senior management roles within the extensive regional branch network. Substantial business re-engineering of the Merseyside headquarters marketing an PR function, the installation of a dial up computer network and a skills/fit evaluation of the existing workforce, resulting in a complete recasting of all job specifications and a core saving in the overall marketing spend of approximately £ 4 million per annum was achieved. Key Communications Group A major player in the UK marketing and public relations industry Key Communications embarked on an acquisition programme that after a few months proved to be culturally difficult to integrate. Julian Bray was asked to provide the basis for a re-structure and strategy appraisal and an indication of how the various divisions and acquisitions could be fully integrated. The Queen Victoria NHS Hospital Trust The Paddington Train Crash (October 1999) caused The Queen Victoria Hospital in East Grinstead with its internationally recognised specialist burns unit to activate the NHS Major Incident Plan, the customer interface component required due to the the clearing of forty ITC beds for victims. Julian Bray was responsible for all external customer contact together with the organisation of press and media channels and the detailed application and setting up of a comprehensive and independently driven Incident Press & Media Centre within hours of the incident happening. Andersen Consulting ( Accenture) /NSPCC Working initially with Andersen Consulting, Julian Bray is regarded by AC as their expert in ‘public relations and CRM best practice’ and is frequently consulted and presented as part of their change management team. Western Forest Products (Canada) This Canadian client was being heavily targeted by environmental groups such as Greenpeace, as part of a worldwide campaign highlighting ‘sustainable forests’. All CRM protocols had in effect broken down. The environmentalists, incorrectly in this case, suggested that the client was breaking established agreements and misrepresenting the actual situation. A campaign of high level political lobbying and media relations redressed the balance and ensured that both sides of the story came into the public domain, this was later followed up through a marketing and below the line campaign. Alitalia Group - IRI Representing the Italian state holding company - IRI and its then chairman Dr Romano Prodi (currently President of the EC) and through his office Alitalia Group interests in the UK and Europe. Attending and advising the international directorate on customer related strategy and political alliances regarding bi-lateral international agreements and the implementation of world wide computer reservation networks (founder partner in the Galileo computer reservation system). Corporate and financial communications strategy prepared and implemented, together with a programme designed to promote favourable travel trade relationships. Department of Trade and Industry, London Holder of a major Government contract which extended into several other areas. Initially servicing by creating then implementing the strategy for the DTI Enterprise Events programme then invited to head up the EC Eureka Cross Border International R&D and Science initiative. Grosvenor Venture Managers and Grosvenor Development Capital PLC During a long and close involvement with Grosvenor Venture Managers under the chairmanship of David Beattie, Julian’s marketing communication skills were used to tactically in a trouble shooting role to evaluate the strengths and weaknesses of companies seeking venture capital finance. He produced top line investment reports which materially influenced the investing decision anything from £1 million to £20 million, or larger amounts as part of a consortia approach through members of the Venture Capital Association. If the investee company was at all doubtful in investment criteria terms, then a further investigation and possible direct promotional support for the incumbent board was offered. ICI Group Worldwide A range of strategies were created to assist with a major world wide roll out and information cascade on putting the Health issue to the forefront in Health & Safety at work. A landmark legal judgement which went against ICI in the 1970’s relating to an employee’s loss of hearing, and this was used by way of illustration as to how such events have a negative effect on both internal and external perception, as well as highlighting how proper adherence to high standards and legal protocols can alleviate the problem. National Mutual Life Assurance Society A PR and marketing account originally held by Grandfield PR and transferred to Julian Bray. It required a high level of intensive media and financial services public relations for National Mutual Life over a six year period. These achieved sustained prominent national newspaper and media coverage, for instance the National Mutual Life Annual MORI Poll on Financial Services which in a single edition was featured in three different sections of one national newspaper (The Daily Telegraph). Top level counselling of the main Board was undertaken on a regular basis. Substantial media coverage was obtained throughout the currency of the contract. Oil Spill Response Limited This firm spun out of BP Exploration, is likened to an ‘international rescue’ of the oil industry being a £360 million direct emergency response organisation who tackle very large (‘Level 3’) oil leaks, spillages and oil pollution anywhere in the globe and at very short notice. Following a detailed communications audit, Julian Bray compiled for OSRL, ‘a strategic way forward’ which identified whole new areas of revenue streaming without compromising OSRL’s original role and as a by-product substantially motivated the permanent technical staff. A series of formal and informal workshops and brain-stormings were held to facilitate this process, and the latter part of the eight month contract allowed for a general mentoring phase. He also worked closely with the CEO to implement a culture change throughout the organisation, from dress code to networking to general presentation of individuals and the corporate image. Standard Chartered Bank The bleak prospect for lenders (i.e. banks) who lend to environmentally sensitive projects or industries is unlimited future lender liability. The claimant may at any time in the future seek to recover damages and distress from the lender of the funds and not necessarily from the transgressor who may have long ceased operations. The World Bank funded several papers but no-one was able to come up with a definitive answer. Julian Bray using classic CRM strategies as a footprint completed a series of tasks including the framework for an international environmental audit which also took account of local geographical and political conditions, which provided (subject to ratification) the required solutions. The £100m Caravan Club A highly successful business and financial media relations campaign was initially carried out to negate the ‘knitted bobble hat’ image that many, particularly the media, had at that time of caravanning. The Caravan Club today, has amassed an impressive UK land bank and owns over 200 landscaped sites. It has an annual turnover of nearly £100 million (One Hundred Million), through sales of insurance and travel related products and services. It is the UK’s single largest booker of channel ferry tickets. Julian Bray was asked to provide a full scale press office and media relations support for The Caravan Club Round Britain Challenge which achieved several full page features in the national and regional media, together with some 50 broadcast interviews. A classic media relations case history. Standard Platforms PLC A specialist computer systems company utilising ‘jukebox’ search technology funded by Grosvenor Venture Capital, who needed to present cogent and lucid proposals to a series of hardened City Analysts within a very tight time-scale. Julian led a team which prepared all the City presentations, wrote all the speeches and supporting scripts and re-cast the financial information. The result was a successful tour of the City Institutions and the required capital of exceeding £ 30 million was raised. AMI Healthcare Group plc A crisis procedures strategy was produced and cascaded internally via workshops and briefings to ensure that a cohesive code was adhered to throughout the organisation. The scope of the crisis management documentation and training covered policy, handling physical quality emergencies, ethical and business issues and was highly detailed.